Our Services

Sport & Entertainment

Sport is big business!  In acting for a range of sporting organisations, including the largest sporting organisation in the country and the largest amateur sporting organisation in the world, Reddy Charlton has gained significant specialist knowledge in the commercial aspects of sport.  


As well as promoting and developing a particular sport or event, all sporting organisations require funding to do so.  Accordingly, let us assist you in assessing and exploiting the commercial opportunities available to you to raise the profile of your sport and to raise funds for its development.

What we do

We have vast experience in all aspects of the business of sport. Once we assess your requirements we can assist you in devising a strategy to ensure you derive the maximum benefits for your sport or event.    Areas in which we have particular expertise include:

  • Event Sponsorship
  • Preferred supplier agreements
  • Product merchandising
  • Corporate hospitality agreements
  • Executive seat / suite agreements
  • Intellectual property licensing
  • Trade Mark registrations
  • Venue / Arena hire agreements
  • Ticketing Agreements
  • Broadcast Agreements
  • Contract enforcement and dispute resolution.

What we have done for others

We have drafted and negotiated complex multi-sponsor arrangements for major national competitions for a leading national sports governing body.

We act for the largest sporting organisation in the country and have advised them in all aspect of their business.   We have developed their sponsorship and merchandising models as well as ticketing agreements, preferred supplier agreements and hospitality arrangements.  We have successfully negotiated arrangements for the use of Croke Park for other sporting and cultural activities.  

We have advised on a wide range of sponsorship and event agreements, including multi-sponsor agreements akin to the Champions League in soccer.  Reddy Charlton advised in all aspects of these deals as well as drafting and negotiating the contracts.

During the four years that Lansdowne Road stadium was being redeveloped, Croke Park hosted Ireland’s international soccer and rugby matches.  Reddy Charlton advised the stadium in relation to agreements with IRFU and FAI for these events.  The stadium also hosts a number of large concerts annually and was the venue for the opening and closing ceremonies of the Special Olympics in 2003.  The firm advised the stadium in relation to the hosting of these events.

We also act for other clients in relation to preferred supplier arrangements and event sponsorship from both the sponsor and the event organiser points of view.   Such clients include:-

  • The countries largest giftware company
  • A number of theatre companies
  • National governing bodies

Our team consists of Paul Keane, Elaine McGrath and Peter Kearney.

Contact us now to see how we can assist you.

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